Ferretti's Fast Fashion

One of the more common complaints about high fashion designers doing capsule collections is the fact that their main and diffusion lines don't look alike. Most of them look like regular clothes with a designer's name slapped onto them.

Of course, there are cases such as the H&M collaborations with Lanvin and Versace where they actually got designs from their archives and mass produced these items.

In a recent press release for the Alberta Ferretti for Macy's collection, Ferretti said that her capsule collection is inspired by and based on her couture collection. And while this might sound like the usual release, I think her claim is actually true.

Here's an item from her current S/S2012 collection. A long, one shoulder gown in a pastel color.



And here's an item from her Macy's Collection.



In terms of the look and feel, they're very similar. The only difference are the little details like the ornamentation and embellishments. But overall, I think Ferretti was right in saying that her main and capsule lines come from the same aesthetic.

Now I'm interested to see what other designs she has for Macy's.