While passing through Mongkok on my way home, I saw this majorly surprising baby.
It's the new Bossini flagship store in HK. And it's HUGE! (Compared to Giordano's flagship store -- and they're supposed to be the market leader.) It suddenly popped up out of nowhere near Sau Yeung Choi street, and everyone who passed by was obviously in awe and had to stop to take a snapshot. (Me included!)
They have 4 floors - count 'em - 4 floors of merchandise. Aside from their usual Bossini men and women, they now have Bossini baby and Bossini home. And with so many lines, they do need as much retail space as they can. They also have a new logo and brand look. I read somewhere that they designed this new identity to step up to the growing competition arriving in HK. If the local competitors aren't numerous enough, they now have to contend with Zara and H&M. So this really is a step in the right fashion direction.
I must say, this photo is great. Not because of the shot of Bossini, but because of this person who suddenly decided to join in the frame. Oh well, they're notorious for wanting to get photographed. Harhar.
Now, there's another reason to frequent Mongkok. I'm sure Bossini has a lot more surprises under its well cut and sewn sleeve.
2 comments:
That's a cool-looking facade. First it looked like Lego blocks stacked close to each other, but in closer inspection, are those embossed smiley faces?
Yup, the facade looks so striking, particularly because of the colour. The smiley face-looking thingy is Bossini's new logo. Upon closer scrutiny, it looks like the logo of Greenwich pizza.
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