I went to the supermarket in search of my usual body wash, Simply Ivory Aloe. I've been using this for years already, and I've always been drawn to the simplicity of its packaging. It's very Ivory.
To my (unpleasant) surprise, they've changed the packaging! Now, it's a mix of green and white, and there's an unsightly aloe vera icon hogging the bottle. And to make matters worse, they've changed the font of Ivory as well. It's now a straightforward, sans serif font which lacks the warmth of the original.
Call me old-fashioned, but I still prefer the old packaging.
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