Friday, September 07, 2012

FMM: Alessi is more

There's an old song that never fails to relax me.

Whatever I'm doing, and this song starts to play, I automatically sit down, let loose and just relax. It's almost Pavlovian!

Hearing it reminds me of my first Advertising job in Adformatix, and we'd often work overtime on a Thursday night and it would spill over to Friday early morning. Things would often get too busy and frenetic, and this song would suddenly play as part of Friday Magic Madness.

Suddenly, everyone would become more relaxed and the stress in the air would go away.

That was the power of the Alessi brothers. Particularly, their classic song, "Oh, Lori."



They should play their songs more often.

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