Copy Cat

For as long as I remember, people have been trying to copy Cheetos. I've been a fan of Cheetos since my childhood, and I've been able to track the brands that tried to approximate the taste and look of my favorite snack.



When I was in elementary school, there was Jack & Jill Fritters. That disappeared few years after. Then, a few years ago, there was Leslie's Cheezy, and that looked promising but the taste didn't really live up to its promise.

Today, I saw another "contender" in the supermarket. And this looks like it's serious in trying to ape my favorite snack.



First, there's the name. Cheetos. Chumbos. Sounds very much the same, eh?



And we all know that Cheetos is represented by Chester the Cheetah.



Now Chumbos has this beaver looking character in the same spot as Chester's in the Cheetos pack.



It was so similar that I had to buy a pack (or two) of Chumbos.

And no. The copy still doesn't come close to the original.