Even though I've seen this phenomenon SO many times in HKG, I'm still amazed at how much work - and money - they put in their mall decor. I'm glad that I don't work in the marketing department of a mall or else my entire budget for the year would probably go to a mall display that will be up for just a month.
While the executions are a bit varied, the main concept is the same. There has to be lanterns, a cherry blossom tree, and more gold that makes Mr. T look inadequate.
Pacific Place has a huge, silk lantern that hangs from the ceiling.
But as an added detail, they put a lot of Oriental-themed balls and their message was "to get the ball rolling" and "to let the good luck and the good times roll."
Times Square had this impressive golden, gilded circle in the middle of their atrium. You can go inside and sit in one of the many ox-themed metal chairs.
The detailing of the circle is fantastic! This is one case where the execution is more awesome than the concept.
I had high hopes for IFC, considering that they always have a jaw-dropping Christmas Display. Their CNY decor was ok, but my jaws stayed where they were this year.
Their added theme - goldfish! They were swimming about all over the mall.
And of course, the mothership of all grand decors - Harbour City. Since they lack an Atrium, they always dress up their main entrance. (The one facing the Ferry Terminal)
This is the "all-in-one" concept blown out of proportion. They had a lot of lanterns, a lot of cherry blossoms, and not surprisingly, a lot of visitors.
Walking underneath the decor was like being transported into a different world - something they always successfully manage to do. They did it last Christmas with their "Sparkling Train Station." And they did it again this year.
Now I wonder, what did Elements and New Town Plaza do?
No comments:
Post a Comment