Petra-fied

The anticipation is over. This girl is the new face of Kamiseta.

I passed through EDSA last night and saw Petra Nemcova's billboard in Guadalupe. It didn't leave me "in-awe-with-mouth-gaping-wide-open" unlike when I first saw Kate Hudson. But still, it's impressive that they were able to get a top-grade model to be the next face of the brand. It reminds me of Kate Moss' campaign for Jaspal in Thailand. That definitely left a lot of Thai consumers in awe.

Petra Nemcova is known for two things. One, her cover for Swimsuit Illustrated, and two, she was one of the survivors of the Tsunami in Bali in 2004. She was vacationing with her photographer-boyfriend when the Tsunami hit. She survived the tragedy by holding on to a tree trunk for several hours until the water subsided. This story was fashion magazine fodder for a while, and painted her as a beautiful survivor.



Petra Nemcova is a great girl to replace Kate Hudson. But I still would've wanted to see Tyra Banks up there.