Appetizing!

Since I started working on food accounts, I've become more mindful of the food commercials that I'm seeing.

Like the shampoo and telco categories - and I know this for a fact since I worked on both - food commercials can sometimes fall into the cliche trap. Usually, the cooking and consumption scenes are too ordinary and predictable.

So, when I saw this masterpiece from Lurpack Lightest butter, I couldn't help but be floored and go WHOA!



From the copy to the visuals to the editing - it all adds up to an appetizing commercial. And to think this is a commercial about vegetables!

This goes up there on my "I wish I did that" list.