Tuesday, November 23, 2010

H&M means Happy Manufacturers

As expected, the H&M Lanvin Collaboration was a hit. I asked my friend in Hong Kong, and she said that the lines started forming at 9pm. THE NIGHT BEFORE!!! I kid you not! People brought sleeping bags and really camped out at the Elements, Silvercord and Central branches. Same thing in Europe. My friend in Amsterdam said that most of the items on the on-line store were sold out a few hours after the collection went on-line. And as Kin expected, ebay is now flooded with Lanvin x H&M items. Including the hangers and garment bags. That's how crazy people are for this collaboration. Somewhere in Sweden, the owners and stockholders are sitting, grinning ear to ear. They're indeed, very, very happy.

No comments: