We'll always have Parisian

A few years ago, the brand Parisian had a bad rap. It was better known as the shoe brand that was "low-priced and low on style." (Which is actually a euphemism for cheap and ugly.) For the stylish set, Parisian was a non-entity and no one really bothered to check it out - much less buy it.

But just as SM has undergone a remarkable make-over the past few years, Parisian has slowly been changing its look. If you go through the racks of Parisian shoes at any SM branch, it's easy to see that there are gems among the rocks that are scattered about.

Not only have they been abreast when it comes to trends, they're able to tweak and translate them into something more marketable. Take for instance these black booties that I got today:



Open toe booties are on every trend list this fall. Both local and international magazines are putting it in their "must have" list. Parisian's version has interesting criss cross straps that give it a rocker vibe.



According to Ate Bullet, the material is soft and very comfortable. Which makes the trend easy to wear.




Studs are also on InStyle's list, and SM also has a brown studded bootie that's a beauty.



The sling back bootie has a chunky heel and is covered in grommets. Despite it being studded with hardware, methinks it can go well with a dress.



This pair, along with the black bootie, can very well go head-to-head with the Aldos, Zaras and Steve Maddens of this world - design-wise. If you look at it price wise, it costs 70 - 80% less than its branded counterpart.



With this kind of design at this price point, I wouldn't be surprised if Parisian will soon be on the "must have" list of fast fashionistas.