Wednesday, May 18, 2022

Sweet 16

Sixteen summers ago, to be very specific, 16 summers to this day, our creative campaign for Colgate 360 Toothbrush made it to the cover of Campaign Brief Asia. It was the first time our work was featured in this Advertising industry "bible."

Now, after 16 years, I find myself back on that same publication. Albeit in the digital version.

It's now called "Campaign Asia," and they have a feature called "Creative Minds" where they pick the brains of creative practitioners around the region. Apparently, last week, I was that creative mind that they featured.

It feels like a full-circle moment, especially because the work that was featured 16 years ago was the same piece of work I talked about in this interview.


Sweet!


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