Lip service

"Limited Edition."

These two words are enough to get products flying off the shelves. Thus was the case with the L'Oreal "Collection Star" lipstick line.

I recall these lipsticks being on the shelves as early as June. It was a collection that was inspired by the women of L'Oreal, including Blake Lively, Freida Pinto, Julianne Moore, etc. They were readily available back then, and I even bought one for Ate Bullet to use for the ball she was attending.

Then, around mid-July, there were advertorials for the same line of lipsticks, and they repositioned them as the "Limited Editon Matte Reds line."

And suddenly, they were out of stock. People were buying them like they were the most precious thing on Earth.

I was trying to buy another tube of Pure Garnet for Ate Lissa, and it was out of stock for almost a month! But since I came back so often, the nice cosmetic counter girl kept a stash for me when the new stocks arrived.

Thus, I was able to get an almost-full line of the "Limited Edition Matte Reds line." Also known as "Collection Star which people didn't pay too much attention to when it was called such."

Oh the difference the name makes.