Monday, July 08, 2013

The trickle down effect - Shoe edition

It's amazing how fast fashion brands put the "fast" in fast fashion. What you see in one store today can be seen in another store in a month. And as the item trickles down even further from a boutique to a department store, the price just keeps on going down and down.

Take for example this pair of red, nude and black d' orsay pumps:


The topmost photo is where it all began, The pumps were first seen at Zara in March, and retailed at P2,490. A few months later - around May - the same design was seen being sold at a local shoe store named Primadonna. They sold it for P1,599.00.

Finally, last June, The SM Store launched the same design under its house brand, Parisian. And it was priced at P899.75.

So, it's the same shoe (probably the same supplier in China who made all 3 brands) in 3 different price points, sold just months apart. That's how fast designs (and prices) trickle down these days.

No comments: