It's very rare that you see epic commercials on TV today. When I was starting as a junior copywriter, that was commonplace. But I guess, because of changing tastes and budgets, a mega-commercial is becoming less and less relevant.
So, I feel very fortunate to have been able to work on one. It was a lot of work, negotiations and backbreaking schedules. But after seeing the final material, it's all worth it.
And that's the heart of the matter.
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