Monday, December 29, 2014

Let's get digital!

The technology of digital printing on fabrics has become so advanced, it's so easy to translate artwork and photography into textiles, and eventually into clothing.

Mary Katrantzou has been leading the pack with her exquisite dresses made with gorgeous photos. Her work has been inspiring many designers and fast fashion companies that it's now commonplace to see photographs and digital artwork on dresses.

Take these beauties for example. I found them all at The SM Store. After all, "we've got it all for you."

The first time I saw this first dress, my thought was: "That's SO Mary Katrantzou!" 


The print feels like a landscape painting, but made a bit more abstract. This adds a lot of character to the dress, and makes it look like moving art.


Second, a dress with a painterly vibe.


The skirt looks like a Van Gosh painting, but rendered in digital artwork. It's both sweet and chic!


Third, a shift dress with a modern tie-dye inspired pattern.


There's a mirror-technique to the print which makes it look like malachite. Way cool!


Finally, a draped dress made of neoprene. Again, it has a digital print that makes it look fantastic!


The print looks like diamonds in the rough.


Since there are no stores that carry Mary's work in the Philippines just yet, we'll have to make do with these frocks inspired by her artistry. But when the time comes and her store will land on our shores, I'm lining up.

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