Initially, I thought I landed on a parallel site that was trying to copy yahoo. But after checking out its partner sites, I found out that it was the real yahoo site I was looking at.
It just so happened that they changed their logo.
The logo change actually happened without warning nor fanfare, which added to the surprise. Maybe they're doing a dry run or a test to see how the viewers will take to the logo.
Personally, I like the new yahoo logo. It feels younger and more playful than the first one. It must be the typeface that's giving me this vibe.
Yahoo for change!
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