Eytys Enough

Quietly, H&M launched a collaboration early this year, and it was with a brand that I wasn't familiar with.

Early this January, they launched the Eytys x H&M collaboration. It turns out that Eytys is another iconic Swedish brand - just like H&M - and it's known for its streetwear.

This made me curious and I ended up browsing their site. Their aesthetic is very 80s and 90s street, especially the jeans.

Their collaboration with H&M is packed with the items that the brand is known for - sneakers, jeans and funky shirts.

They're all interesting. They're just not for me.