Judging by its current choice of endorser, it looks like Penshoppe isn't taking the H&M invasion sitting down.
They upped their endorser ante by signing up fashion's current it-girl, Cara Delevingne.
Cara has the same I-can't-be-bothered-by-fashion and devil-may-care attitude that most of the H&M models do. Heck, if I didn't know this ad was for Penshoppe, I'd think it was for H&M. I don't know if that's a good thing, though.
I think Penshoppe should support this campaign with a lower price strategy. Imagine, if you can get the H&M look for less than H&M prices, I'm sure that'll be a hit.
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