Tuesday, January 28, 2014

The 7-year itch

Way back in 2007 and I was still living in HKG, the population went into a tizzy when they heard that H&M was finally opening in Central. Being a country that prides itself as "Asia's Shopping Capital," adding Sweden's fast fashion leader was a feather on their fashionable cap.


If I remember correctly, this was H&M's first foray into Asia. After their HKG store, they eventually opened in Japan, Singapore, Malaysia and Thailand. And the question on everyone's mind was: "When will they open in the Philippines?" With H&M open in our neighboring countries, Pinoys were itching to have their own H&M at home.

And now, after 7 years, their shopping itch will finally be scratched. Presenting the future site of H&M in Manila. In particular, it's in the new Fashion Hall of SM Megamall.


The board up says that it'll open this fall, so that would be around August or September. That's a long wait for fast fashion fans.

Well, there's still HKG and SG if they need to scratch their itch now.

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