Monday, May 30, 2005

Coffee and Society

Considering that our country is warm 80% of the year, it's amazing how popular coffee has become in the Philippines. The sight of people sipping hot lattes under the sweltering Manila heat is somewhat of a disjoint. But it's here, and it's real.

There are about 3 to 4 coffee shops in every mall; from the established multinationals like Starbucks and San Francisco Coffee, to local upstarts like Baang Coffee or Tsoknut Cafe, to fastfood chains trying to jump into the bandwagon like McCafe.

Yes, coffee has arrived.

But the most glaring example of how much the brew has been embedded in our culture and consciousness happened last Saturday. I was walking along Araneta Center when a scrawny little kid came up to me and said:

"Kuya, pahingi po ng pera pang-kape..."

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