I've been a big fan and believer of Filipino creativity. That's why it's disappointing when I see local brands and artists being "influenced" by foreign brands.
There's this series of videos coming out about the new collaboration of Plains and Prints with another artist. The third video came out already, and it's pretty unremarkable just like the first 2 ones.
What I noticed is that this tact of Plains and Prints is very similar to the Lanvin x H&M strategy when they launched the capsule collection. To pique the interest of the rabid Lanvin x H&M fans, they came out with short videos that gave the audience a taste of what the collection would be. First was a video of Alber Elbaz talking about the collection, and 2nd was a short film that showcased the clothes.
Obviously, this is what "inspired" Plains and Prints for this collection. I wouldn't be surprised if they come up with a full length fashion film like this:
Plains and Prints is one of my favorite local brands. They're current and very creative. Unfortunately, this series of videos to launch their capsule collection are neither current nor creative.
(And yes, my guess is that their capsule collection will be another Rajo Laurel collection.)
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