Friday, July 09, 2010

Forever in the Philippines

From afar, the bright yellow Forever 21 shopping bag looks just like the ones you'll get in Singapore or the US.



But when you look at the details, that's when you'll know that it's quite different from what you're used to. It has unique touches that you'll find - as they say - only in the Philippines.

First, our bags are biodegradable. The Forever 21 franchise in the Philippines is owned by the SM group, and they're active stewards of the environment. Like their SM shopping bags, the Forever 21 plastic bag is earth friendly.



The second, and more interesting one, is an indication that this Forever 21 store is located in a Catholic country.



Yes, there's a bible passage hidden at the bottom of the bag. And methinks the supplier of the bag is a devout Catholic who would like to thank God for giving him this big business opportunity.

Of course, John 3:16 one of the most famous and often quoted verses in the bible. "For God so loved the world that, He gave us his only begotten Son, and whoever believes in Him will not perish but have everlasting life."

Considering the fact that tens of thousands of Filipinos shop at Forever 21, this is such a novel way of spreading God's word.

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