Sunday, May 03, 2026
Madrid Madness
Monday, August 25, 2025
Fresh Pomelo
Monday, March 24, 2025
I See's you!
Sunday, December 22, 2024
Kaya pala!
Sunday, December 08, 2024
Top notch!
Wednesday, August 07, 2024
Bonito es abierto
Monday, July 08, 2024
Bonito Begins
Thursday, June 13, 2024
Que Bonito!
Sunday, April 07, 2024
Rita's Return
Wednesday, March 01, 2023
You better Works!
Sunday, September 26, 2021
Forty-Four
Yes, it's true. I miss my routine visits to H&M.
This store is a huge part of my affair with fast fashion. From my first discovery of the brand in Europe, to the time they opened a few minutes away from my flat in HKG, to their eventual opening in Manila in 2017.
Gosh! My last visit to a physical H&M store was January this year. That's 9 months ago!
And today, there's this article that came out that they've opened their 40th store in the country!
Judging by these photos from SM Aura, H&M is occupying the space that used to be the 2-storey mega-store of Forever 21. Looks like they swapped one fast fashion brand for another.
But if you count 'em, 40 stores in 4 years is quite a feat for H&M! That's fast fashion growing fast!
Congratulations on your 40th store, H&M! I'll see you soon!
Tuesday, June 22, 2021
For a good Cos
You can just imagine my thrill when I saw this article online.
COS is finally here in Manila!
Looks like the H&M group is making its presence felt in the Philippines. First, it was H&M. Then, it was Monki. And now, COS!
It's a COS for a celebration!
Monday, September 21, 2020
Hey, hey, we’re the Monkis!
Before, I had to fly to HKG to get my Monki fix. But now, it's just a stone's throw away from where I live, and much closer to where I work.
The not-so-good news: we're still not going to the malls.
Well, at least I know that Monki will just be there when we need it.
Sunday, October 29, 2017
Mall this time
Everything's so clean, streamlined and pristine. And the lines are unlike the usual boxes that SM is known for. This mall is more curvilinear and softer. It actually reminds me of Pacific Place in HKG.
At least we have a new mall to hangout in now.
Sunday, August 09, 2015
Hello there, My neighbor.
So it's confirmed. H&M's next branch is right here in Cubao!
They've finally put their billboards all over the boarded-up part of Gateway Mall. While there were already talks that they were taking over that area, we still had to wait for confirmation. And this is it!
This is so cool! Dangerous in terms of shopping, but still so cool!
Wednesday, November 26, 2014
And Makati makes three
The people behind H&M Philippines have been very busy.
They've been here for less than 2 months, and they're already opening their 3rd store. They have a faster rate of opening than HKG did back in 2007.
Christmas shopping is sure to be a lot more fun this year.
Wednesday, July 11, 2012
It's On!
Sunday, February 25, 2007
Holy & Moley
Here's the reason why fashionable Hong Kong is in a tizzy these days. In 2 weeks, the anticipated opening of Sweden's foremost fast fashion feast is finally pushing through. Yes, Hennes & Mauritz is finally opening its doors.
H&M is one of my favorite cheap thrills. I remember when I was still in Amsterdam, there were about 3 H&M branches near where we lived. So, whenever there was free time (which was every hour, every day), I'd often find myself going through the racks and trying to find something nice - and under 20 Euro - to take home. Unfortunately, Roland never shared my passion for H&M. He complained that their clothes aren't well made, the materials weren't nice, and overall, he felt that H&M was cheap. I'd often reply: "What's the problem? They are cheap."
Despite his constant discouragement, I'd still go there and buy a shirt for myself and the occasional tie and polo for him. But it's been 2 years since my last trip to Europe, so that means it's been 2 years since I last stepped in an H&M store.
But all that's going to change starting March 10. The signs are all there, and I couldn't agree with them all.
To launch the brand in Hong Kong, they're debuting Madonna's "M" collection as their centerpiece. All over the MTR stations, you can find posters of Madonna donning her collection, using H&M's signature layout of having the low-price festooned prominently on the material. Judging by the giddy responses of the women who stopped and stared at the posters, it looks like there's going to be a riot when they open. Thank goodness i'm not a huge fan of her, nor the clothes she designed.
Too bad the capsule collection of Viktor & Rolf didn't make it here on time. Now it that were on sale here, then I'd be uber interested. One good thing about that designing duo is that they design for Men and Women, so there's enough fashion to go around. It's unfortunate that a lot of the nice capsule collections are only for women: Proenza Schouler for Target, Roland Mouret for Gap, and Kate Moss for Topshop. I did hear that Derek Lam and Philip Lim will be designing for Uniqlo, and hopefully their capsule collection will reach HK's fashion-hungry shores.
In the meantime, I'll wait two weeks to see if the H&M here is as good as those in Europe in terms of choices. (Hopefully, they'll have H&M Logg and Divided here.) And if it is, then Zara has found a worthy competitor in my book.

















