Saturday, September 19, 2026

Sudden Speed Shopping

Today's class was about Target Audiences, and my lesson talked about how psychographics play a very important role in a consumers' psyche.

To demonstrate, we had an exercise. A fun one, at that.

The students were all given P100 which they should spend within 20 minutes. And just like that, they were all out shopping.


When they got back, we reviewed what they bought, and how much they spent.

Despite everyone being in the same demographic profile, their shopping habits clearly showed that they were all very different psychographically. 

Hopefully, this first hand experience made the lesson easier to understand.

Friday, September 18, 2026

FMM: Pick up that hanky

This is as obvious as it gets.

Today's Friday Magic Madness song is inspired by Wednesday's post!


"Hanky Panky" is actually one of Madonna's underrated songs. 

Launched in 1990, this song was a departure from Madonna's signature pop sound. This song had more of a jazz and swing sound which was fun to listen to. It was always on repeat on my playlist back in the 90s, but was buried under all the other memorable songs that have been featured on FMM.

But thanks to a fashion post, it's now going to have a resurgence.

Thursday, September 17, 2026

Design of 2 decades

Yes, the title is inspired by another title. Particularly, the greatest hits album of Janet Jackson which was launched in 1996.

But no, this isn't about Janet Jackson.

It's about Mark's birthday!


This birthday marks the 2nd decade that we're spending his birthday together. That's 20 years worth of birthdays!

I still remember our very first birthday together like it was yesterday. It was the surprise birthday visit in IUJ, which was also an adventure in many ways. That day, and the days leading to that, are core memories that will always be with me.

Happy Birthday, Mark! Here's to the next decade!

Wednesday, September 16, 2026

Hanky Panky

It's been a while since handkerchief skirts made an appearance in fast fashion.

So, after spotting this checkered, handkerchief hem skirt at The Landmark, it was an automatic buy.


The colour and pattern is giving modern Filipiniana - like a saya, but elevated. It's a skirt that has a lot of details, so the top had to be simple and more classic. And this brown knitted vest with assorted gold buttons was perfect. And to cap the look off, knitted ballet flats from Solemate.

When you're hankering for fashion, this ensemble is just what you need.


Tuesday, September 15, 2026

Carefree Cats

As this blog has attested, there are a lot of those here in Ortigas.

Here's another one.


This was taken around 2pm, and in that time when you're supposed to be busy, this cat is living the carefree life and just sleeping on his back, probably dreaming of cat food and scratching posts.

If only we could all be as carefree as this.

Monday, September 14, 2026

Creativity in bloom

A few months ago, Biboy and Liz showed me a photo of a sampaguita-themed brooch that a friend of theirs wanted to use for a Filipiniana wedding in GA.

After scouring different suppliers and shops for it, we couldn't find it. 

Then, a friend suggested a person who does 3D printing. 

And he came up with this.


With the right technology, creativity can really bloom.

Sunday, September 13, 2026

Dress with character(s)

Thanks to one of my creative directors at work - Noel - I've developed a new fashion habit.

Printing characters on to dresses.

Noel has a printing shop that can print photos on fabric, and I've been working with him on a few projects the past months.

Our latest project is this:


Saw this very pretty and very classic denim dress at The SM Store. Made of dark denim and with a flattering halter neckline, it's a great canvas for a creative printed design. And that design is this sketch of 4 Filipina characters, wearing different styles of Filipiniana.


The dress came out better than my initial vision. 

Further proof that execution is as important as the concept.

Saturday, September 12, 2026

Victor would

Yesterday, Mother and I found ourselves in Bridgetowne for the usual "pagpag."

While we've both been to Opus, this is the first time we were in the back part of that township. And it turned out to be a really nice place.

There were wide spaces, sports facilities, modern looking buildings, and, of course, the statue of "The Victor."


We both agreed that this place had that SG vibe, and it would be great if they could maintain it.

They'd score a victory if they're able to do that.

Friday, September 11, 2026

FMM: Singing Surgeon

When my colleagues and I were talking about 80s OPM singers, the name Nonoy Zuniga came about.

That name immediately rang a bell because of two things.

First, he's a surgeon aside from being a singer. And back then, that was a huge deal. Imagine, he's a not only a good doctor, he's a good singer, too!

Second, he's the brother of my grade 2 teacher, Mrs. Munoz. She would often talk about him, and he actually went to our lass one time.

It was after that meeting that the class learned about his songs. And they turned out to be really cool songs! They were well-written, the lyrics were deep and insightful, and the melodies were easy to listen to. Ballads were his forte, and he sang them with an emotion that you can easily feel.

So, for today's Friday Magic Madness, let me play Nonoy Zuniga's most iconic hits


"Doon lang" was released in 1981, and became one of the most played songs on-air during that time. It also became one of the usual singing contest songs that would be sung. That's who impactful it was.

Let's just say the doctor wrote the prescription for a hit!

Thursday, September 10, 2026

Bjorn this way

While we're all familiar with the songs of ABBA, this quote from one of their members - Bjorn Ulvaeus - was new to me.


No wonder they had so many unique and memorable songs. They're testimonies of the life lived by all the 4 members.

Creativity really does run in their groups' blood.