What sorcery is this?

This is the legitimization of the Pinoy habit of dipping their fries in sundae.

Frankly, I'm so tempted to try this out.

Scared. But tempted.

You say potato, and I say...

Baked!

Speaking of comebacks, one of my fave Wendy's products is finally back!

Back in college, Wendy's Baked Potato at their Quezon Avenue branch was my go-to meal. Paired with their iconic iced tea - it was bliss!

As their old tagline goes: It's the best time for Wendy's!

Color Story: Taupe tier

This is one of my most watched scenes from "Desperate Housewives."

It's less than 4 minutes, but it's bursting with quotable quotes that's been living in my head rent free for years now. 

One of the standouts for me is: 

GABY: "I said taupe, this is clearly beige."

MANAGER: "We don't have it in taupe."

GABY: "Second floor, third mannequin to the left. Look alive!"

Watching this again inspired this post about an outfit from 2 of my go-to shopping places.

The taupe top is from Bocu. It's a classic, boatneck shell that goes well with everything. And because of the simplicity of the top, the pants should make a statement. And that's what this pair from The Landmark can boast of.

It's a wide legged pant with asymmetric panels that sway when you walk. Together, it's an outfit that's simple in terms of colour, but generous in fashionable details.

And that's today's top taupe look.

Visual feast

It's been a while since I've posted about Taylor Swift, so this is long overdue.

I've seen her music video for "The Fate of Ophelia" many times already, and I'm still in awe at the art direction and visuals of this video.

Each vignette is thoughtfully conceptualized and beautifully executed. Each one has a strong concept - Esther Williams' synchronized swimming, Parisian showgirls, Mod 60s dancers, 40s pin-up girls - each one was a feast for the eyes.

And let's not forget the song itself, that's a feast for the ears, too.

This is how MVs should be done. And Taylor knows how to do them perfectly!

FMM: Hit it!

Call it "last word association," but after writing about Jack in the Donuts, this song immediately came to mind.

"Hit the Road Jack," is one of the most popular songs from the iconic Ray Charles, with Margie Hendrix adding vocals to the ditty.

Even if this song was released in 1961, if you listen to it now, it still feels fresh, relevant and catchy. Not bad for a 65 year old song.

No wonder it was such a hit!

Not in the box

Speaking of donuts, there's a new entrant in the donut game.

And it's from Japan!

Jack in the Donuts is in Glorietta!

Now, aside from Tokyo Milk Cheese Factory, we have another source of authentic Japanese donuts in MNL.

When the news first broke out, my first thought was "Jack in the Box." Yup, that iconic American fast food chain which was here in MNL once upon a time. Too bad they didn't survive, they had good onion rings!

Here's hoping that this Jack will last longer.

Two good to be true

The inner child in me is ecstatic!

Two of my favourite Dunkin Donuts flavors are back. At the same time!

As a kid, my allowance would usually go to Choco Jelly Ripple and Split Royale. What's common with these 2 donuts is the abundance of icing. For the Choco Jelly Ripple, it slathered on the top and sides fo the donut, and piped on top. For the Split Royale, it's nicely piped on top to mimic a banana split.

Now, this is where my salary will go.

Found in translation

It's true that you learn something new everyday.

Example, I was today years old when I found out that "Chicharon Bulaklak" has an English translation.

Somehow, it sounds more fine dining when you call it "Flowerfat."

WATN: Potter head

No, this isn't a post about Harry Potter.

But it is about a Potter.

Monica Potter, to be exact.

During the late 90s and early 2000s,, she was one of the most visible actresses in Hollywood. She was mainly known for rom-coms, but her range allowed her to play darker roles. My first exposure to her was "Con-Air," but for me, her most iconic film would be "Head over Heels."

Later on, she appeared in thrillers like "Along came a spider," and "Saw." After that, her appearances were few and far between.

According to IMDB, she had a few small roles in the 2020s, but nothing as big as her early films. But it would be nice to see her again in a rom-com, since that's where she really stand out.

Market Dynamics

One of my favourite parts of advertising work is going on-field and seeing how real consumers interact with our brands.

Haven't done that in a while, so it was great that we were invited to our client's wet market roadshow in Pasay yesterday.

As expected, it was loads of fun. From the games to the interaction, having this face-to-face encounter beats any type of desk research.

We should do this more often.