The brand is Acne Studios by Frederic Malle, and it's supposed to smell like clean, soapy clothes that just came out of the dryer. Conceptually, it should be like Clean Warm Cotton, Clean Cool Cotton and Clean Fresh Laundry - 3 scents that I'm a fan of and have bottles of.
Since they have it in Rustan's, might as well drop by and check out what the hype is all about.
Verdict: the hype is real.
So real, I eventually got a bottle.
Now, I'm going to smell like a hamper of freshly laundered clothes.
And I'm here for it!






