For the Record

It's not everyday that you become a witness to a Guinness Book of World Records event. That's why I'm glad that I attended this event for Uratex.

They attempted to break the world record for the most people in a human mattress domino.

And they did it! A World Record for the Philippines!

It was such a thrill to witness this event and see the record being broken before our very eyes. Everyone was waiting with baited breath, especially during the turns. The excitement was palpable as people screamed whenever they'd successfully make a turn.

The anticipation was truly worth the wait. 

Congratulations, Uratex! U did it!

You do the Matt

Here's the reason why we're in Cebu this weekend!

Our new campaign for Uratex is finally launching. It a campaign that was built of feels, fun and a really cool endorser:

I've worked with many endorsers in my career, and Matteo is one of the best. He's easy to work with, collaborative, and really makes it a point to know his brand well. No wonder the team had such an easy and fun time working with him.

Here's to the start of a great partnership with an equally great guy.

Good morning!

The ad that we conceptualized and produced a few months ago is finally on-air!



There's so much to love about this ad. From the awesome clients at Uratex, to the fab people from Hot Salad who produced it, to that simple, refreshing big idea that's a truism for everyone who works hard everyday.

After seeing this ad this morning, I can't help but echo the sentiments of the ad:

"Ang ganda ng gising ko!"

Sleep up

Last week, my client from Uratex gave me a SensoMemory pillow. Now, I'm very sensitive when it comes to pillows. In fact, when I was still living in HKG, I had to go through 20+ pillows before finding one that I could actually sleep on.

Since it felt nice and firm, I decided to try on the pillow tonight.

It was AWESOME!!!

It's the most comfortable pillow I've ever encountered. So comfortable, in fact, that I find myself falling asleep a few minutes after laying my head on the pillow. The downside is, I find myself falling asleep even if I don't plan to sleep yet.