Rabbit in!

Looks like Target is going into overdrive with their collaborations.

Aside from Rifle Paper Co., their simultaneously launching a collaboration with Roller Rabbit.

Of course, Roller Rabbit is known for their fun and whimsical prints. The brand has this joie de vivre that's perfect for summer.

Looks like people are going to start hopping to Target because of this.

Rife for Rifle

As a gift wrapper junkie, one of my most visited sites is Rifle Paper Co.

It's actually one of my black holes. Once I'm in the site and start browsing their excellent selection of gift wrapper prints, time will pass by in a flash, and I'll be in the site or an hour without noticing.

Imagine my thrill upon learning that they're going to have a collaboration with Target!

Upon closer scrutiny, though, they won't carry the gift wrapping and stationary line at Target. What they'll do is take their iconic prints and translate them into home ware and a few apparel pieces.

Not as expected, but I'm sure this is still worthy of being checked out.

Call a spade a Spade

After a year or so of no big collaborations, Target is back, big time.

They're collaborating with Kate Spade, and from their press release, they said that it's going to be their biggest collaboration ever!

Can't wait to see what they have in-store. (Literally and figuratively.)

I’m Fine(ry)

Today is a fine day.

Thanks to these!

My Fine'ry loot has arrived. Thanks to Ate Lissa who bought it at Target, and Kuya Marv who brought it from TX!

The "Without a Trace" smells so good! It's a fine scent that I'm going to be using quite often.

That's so Fine(ry)

Been watching a number of reviews on Target's new fragrance line called Fine'ry.

Majority of the reviews are glowing. They're all agreeing that Fine'ry fragrances are good dupes for high end and niche fragrances, at the fraction of a price. And for $29.99, it's hard to go wrong with that.

Take me to Target, please!

Fifty and Fabulous!

The iconic DVF wrap dress is 50 years old?

Whowouldathunk?

Further proof that classic fashion is timeless.

Prep work

When you hear the words "preppy style," it automatically transports you back to the 80s.

It was during that decade when this style took off. From rugby shirts to cardigans to sweater vests over pique polo shirts - these were the uniforms of that decade.

That look keeps on popping back in as the years moved forward. Rugby shirts have been part of many fast fashion brands and has actually become a staple of labels like Uniqlo.

Now, that "preppy style" is going into overdrive with the latest collaboration of Target with Rowing Blazers.

Going through their lookbook was like walking to the 80s. It's so fashionably nostalgic, but with a modern touch. This suit set made of corduroy in a salmon pink-ish hue is all that! I'm sure my sisters will rock an ensemble like this.

Time to unearth all those prep stuff I've been keeping all these years.

Buy the Hudson

For Fall 2022, Target is collaborating with some insider labels that have a cult following. One of these labels is a designer i’ve been following - Sergio Hudson.

His clothes have that balance of strength and femininity, and it’s easily seen in his designs. And seeing his collection for Target, his capsule collection has the same DNA as his main brand.

My fave from this collaboration is this fuchsia ensemble consisting of a cropped jacket and tailored trousers.

Gosh! If I were in the US, i’d definitely run to Target stat and buy this!

An even split

Summer is all about bright colours.

And it's brightness x 2 with this shirtdress from the Target x Christopher John Rogers collaboration!

This is such a wowza dress! Mainly because of the two-tone hue that's split evenly in the middle. And to keep it from becoming too costume-y, it's in a very classic and tailored silhouette. 

Hmmm... I wonder if they have this at the Target near Ate Lissa or Biboy's homes.

Striking Gold

My first encounter with Hershey's Gold was in the US. Found it on sale at Target after Christmas, so it became part of my pasalubong to friends and the creative team.

It was such a different Hershey's experience. For starters, it was caramel and not chocolate, then, it had pretzels in lieu of the usual nuts and fruits. Needless to say, it was love at first bite.

Was trying to look for it in Manila, but it was quite rare. Although it was available at The SM Store for a time, it would go out of stock easily.

Surprise, surprise, they had it at Isetann Supermarket in Cubao. And it was on sale!

Woot! I struck gold!

Designing Trio

While the current global situation has almost silenced the fashion front, it's good to know that Target is keeping a sense of normalcy by continuing its designer collaboration line this summer.

And they don't have one, not two, but they have 3 designers who they're collaborating with for a collection of summer dresses.

There's Cushnie for something that's bright and bold, Love Shack Fancy for a more woodstock-y and bohemian feel, and Lisa Marie Fernandez for something that's more along the lines of summer romance.

Although this isn't the priority of people in the current situation, it helps to see these beautiful things as a reminder to see the beauty and joy in everything.

Humor me!

Three things that I'm crazy about, especially when I go to the U.S.

1. Good Humor Ice Cream

2. Strawberries

3. Oreo

While randomly checking the Target website, I see this!!!

It's three of my faves, in one!

Need. This. Oreo. In. My. Life!

Skeleton in the closet

Among the 20th Anniversary collaborations of Target, one thing i’m Most excited about is the one with Rodarte.

When they launched that line 20 years ago, there were a lot of beautiful pieces. But personally, none of them were as pretty as this rib cage dress.

If they’ll re-issue this, i’ll definitely find a way to get one. This is one skeleton that you wouldn’t mind in your closet.

This has me on Target

So, apparently, this year is the 20th year since Target started doing designer collaborations!

And how are they celebrating it? With a special 20th Anniversary collection featuring all the designers they've ever collaborated with!

I'm excited to see what pieces Rodarte, Zac Posen and Proenza Schouler will re-issue.

Take my money, Target! Take it!

Fine Vines

You know you’re getting old when the things that most excite you about a designer collaboration are lounge chairs and an umbrella!

Which is the case with the Vineyard Vines x Target collaboration.

I’d love to have these in our beach cottage in Bicol.

Cutie Collab

If the Target x Vineyard Vines collaboration is as cute as its TVC, I'm on board!



Time to start hunting for the look book.

Loud and Clearance!

Before I flew back to Manila, we decided to make one more Target run. Just in case we forgot something.

(Let's be honest. We just wanted to shop some more after finding out there's still some space in our luggage.)

When we arrived, we found out that there was a clearance sale that started that day. They placed Christmas goodies, along with other off season items, at the back. All clustered together for easy access.

Since it's been just half a day since the clearance started, we thought that we could get some good picks.

When we got there, though, this is what we saw.

Biboy said that it's like a mini-Black Friday!

Americans do love their clearance sales.

Second course: Scallops!

The day after the Marigold dress, Ate decided to wear the scallop dress from the Victoria Beckham x Target collection.

She paired it with ballet flats that are also scalloped, which is clever.

This collection really suits her style.

Mod Marigold Mondays

And the first Victoria Beckham x Target dress out of the gate is...

The Marigold shift dress!

Ate Bullet paired it with white slides which gives it a very 60s, Mod-ish feel.

Now that's a bright way to start the week.

Victoria at last!

Humongous thanks to Biboy who bought it, and Espie who brought it, the Victoria Beckham x Target pieces have finally arrived in Manila!

Due to the demand, I never thought I'd get any of the pieces from this collaboration. But thankfully, my brother was able to snag some on-line before they went out of stock.

The great thing was, Biboy got about 90% of the stuff I had my eye on! And here they are:

1. The Marigold Tulip dress - Very mod and chic! It's like an updated 60s frock.

2. The Scallop dress - The reviews are true. This dress looks much better in person.

3. The Calla Lily Ruffle dress - Of course, this dress is having a resurgence, thanks to Ivanka.

4. The English Pressed Flowers dress - The print is everything!

Victoria Beckham x Target, baby!'

I'm sure the Ates will feel pretty victorious once I give them these!