Fitch Perfect?

I'm not sure if this is a case of "Johnny Come Lately" or "It's about time," but this once-iconic American fast fashion brand has finally opened its first store in the Philippines.

Yup, Abercrombie & Fitch.

This famous and infamous brand is known for their shirtless sales staff, dark store interiors, and love for unabashedly perfect models. Whenever I'd visit their stores in the US, and even in TYO, and once in SG, it was a bit of a daunting experience especially when their chiseled and near perfect staff would meet you at the door. 

But I'd always find myself inside their store since I'm a huge fan of their jeans and polos. This blog is witness to that truth.

The SM MOA store doesn't look like the usual A&F store I'm used to. It looks bright and inviting, very different from the set-up I'm used to. Then again, these are just pictures. It would be interesting to go there personally and see how much the brand has evolved.

So, is their timing too late? Or is it perfect?

We shall see.