The next H&M collaboration is with one of the legendary names in prints!
Unlike the Balmain and Kenzo that came before it, I'm genuinely excited with this collaboration. Not just that. I'm SOOOO on board! Erdem Moralioglu is such a master when it comes to prints. Just like Etro, Suno and Mary Katrantzou, he has a distinct eye for making vibrant prints - particularly florals!
Florals, for fall. Groundbreaking!
Let the waiting game for the lookbook begin!
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