Tuesday, December 10, 2024

They haven't folded

We were just talking about this a few weeks ago.

We were wondering what happened to Folded & Hung.

This clothing brand was the rage in the 00s to 10s. They had a lot of edgy, fashion-forward clothes that teens and young adults used as their fashion uniform.

They also had collaborations with designers, as well as campaigns fronted by huge celebrities.

They had stores in all the major malls, with some stores being bigger than the more entrenched local fast fashion brands. So, it was clearly a success.

Oh, and proof of its success can be seen in the origins of the store. It started out in a dental clinic, and the dentist would bring out clothes and show them to his patients right after their treatment. Yup, it's a true story - the dentist/owner is a friend of my sister's. And she experienced this first hand.

Then, the stores started to dwindle. And the stores I'd frequent started to close one-by-one.

So, we thought the brand was completely gone.

Apparently not:

They still have this kiosk inside The Landmark in Makati.


Glad to know that they haven't folded just yet.

No comments: