Thursday, November 16, 2023

Putting the “end” in Legend

Optima is a legend in Philippine Advertising.

Since I was a copywriter trainee, the word “Optima” was synonymous to modern, high-tech, innovative, and best-of-the-best. If you wanted world-class post-production work without having to go to BKK or HKG, you go to Optima.

Their office in Greenbelt Mansions is iconic! It’s spacious, well-fitted, snazzy, and was always abuzz with people. We’d often see friends from other agencies there, and it was a running joke that it’s like Ad Congress, every day.

Speaking of Ad Congress, they’d always throw awesome parties those  days. Everyone would make a bee line to their parties because of the great food, overflowing booze, awesome entertainment and the generous raffle prizes.

As technology progressed, so did Optima. They would always have the newest global editing technology brought to the country once it was available. Needlesss to say, they’ve been our go to and constant post-prod supplier, even during the pandemic.

But like many companies during the pandemic, the situation necessitated them to scaled down considerably. When we went to Brew last Saturday, that’s when I found out that they closed their office there. 

The guard was nice enough to let me look around, and it was bittersweet to see the once-bustling Optima office looking like this.





With things going back to normal, I’m looking forward to the day that Optima re-opens this office and goes back to being the legend that it always was.

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