Sudden Speed Shopping

Today's class was about Target Audiences, and my lesson talked about how psychographics play a very important role in a consumers' psyche.

To demonstrate, we had an exercise. A fun one, at that.

The students were all given P100 which they should spend within 20 minutes. And just like that, they were all out shopping.

When they got back, we reviewed what they bought, and how much they spent.

Despite everyone being in the same demographic profile, their shopping habits clearly showed that they were all very different psychographically. 

Hopefully, this first hand experience made the lesson easier to understand.