Dress with character(s)

Thanks to one of my creative directors at work - Noel - I've developed a new fashion habit.

Printing characters on to dresses.

Noel has a printing shop that can print photos on fabric, and I've been working with him on a few projects the past months.

Our latest project is this:

Saw this very pretty and very classic denim dress at The SM Store. Made of dark denim and with a flattering halter neckline, it's a great canvas for a creative printed design. And that design is this sketch of 4 Filipina characters, wearing different styles of Filipiniana.

The dress came out better than my initial vision. 

Further proof that execution is as important as the concept.