You Rokh!

It's always great to see new and merging designers take the stage as H&M collaborators.

Just like this upcoming one for 2024.

They're teaming up with Rok Hwang, a Korean designer at the helm of his namesake brand - Rokh.

His aesthetic is very clean and minimalist, but has little fashion touches, like a micro pleat here or a detachable detail there. And that's what elevates his work.

This is the 2nd time H&M is teaming up with a Korean designer. First was Minju Kim - erstwhile winner of "Next in Fashion" - back in 2013. So, it's nice to see another Korean designer after a decade.

Can't wait to see what H&M brings to MNL from his collection.