Tuesday, January 16, 2024

Sketchy Stories: Art and Science

In Advertising Production, there should be a meeting of creativity and reality. Based on the idea you created in your head, the back of your head should also consider if the idea is doable.

Same goes with fashion. While it's fun to sketch ideas, one thing to consider is the viability of the idea.

That's why whenever I do a sketch, there are 2 versions - the "art" version and the "science" version. 

The latter is what the dressmaker uses to bring the idea to life. It has to be a detailed sketch to make things easier for the person who will pattern, cut and sew the dress.

Just like this one:

I give Ofel a sketch like this so that she can properly execute every detail that I have in my head. With something like this as guide, it's easier to go from concept to execution.


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