This is why "take it easy on the Photoshop" is one of my often repeated comments to my art directors.
My suspicion is that they didn't have a photo of the New Balance shoe in the right orientation, so the artist just decided to flip the shot.
What he or she forgot to note was the "N" logo on the shoe. With the flipping, the logo was flipped as well.
This is yet another reason why today's artists should be more careful with their work.
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