Wednesday, July 21, 2021

Wear your Toga

Nope, this isn't a graduation post.

This is a post about one of my favourite Japanese brands.


Unlike the big fast fashion brands like Uniqlo and G.U., Toga Archives is more specialized and more bespoke. I remember walking into their store in Harajuku and being amazed at the physical store and their designs.

True to the Japanese heritage, their clothes are very minimalist and play with structure and lines. Even back then, their play on tailoring and pleating was already impressive. Something that's admirable until now.

It's been years since our last Tokyo trip and Toga Archives exposure. So, it was a thrill to read that the next H&M designer collaboration will be with the same brand!


Gosh! I do hope that I'll finally be able to see this collection IRL. It's going to be like a return to Tokyo without even going there.

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