Being in the advertising industry for almost 2 decades, it's easy to feel jaded about ads. But once in a while, certain ads resonate with me so much that I just watch it and think: "Gosh, I wish I did that."
Just like this ad for Robinsons drinks.
The ad is wonderfully executed, and what makes it even more beautiful is the fact that it's anchored on a real insight. "It's good to be a Dad. It's better to be a friend." That's as real as it gets. Heck, I've tried to live my that mantra since I became an uncle. "It's good to be an Uncle. It's better to be a friend."
Awesome job, BBH. If they had Robinsons drinks here in Manila, I'd be buying one right now and drinking to all you folks.
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