Once in a while, a viral commercial storms the internet and catches my attention. Being from the ad industry, that's actually a very difficult thing to do. After all, I'm quick to identify ads in all their forms. But there are some that are so pleasantly surprising, I don't know it's an ad until it reaches the end of the story.
One such ad is this wonderfully crafted piece on train safety. It was created by McCann Erickson Australia, and it's a perfect example of what a PSA should be.
As of press time, it's still on top of youtube and itunes, and everyone has this song as their last song syndrome. If that isn't a testament to how memorable it is, I don't know what is.
"Dumb ways to die," is actually very smart.
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