Model Behaviour

A few months ago, was in Zara in Megamall and paying for my purchase. There was something playing on the screen, and it was the first time that I really stopped and watched it.

Gosh! It was iconic!

This was Zara's 50th Anniversary ad. They took 50 iconic models, one for each year. And the cast was like the encyclopedia of supermodels!

They had Twiggy. They had Cindy. They had Paulina. They had Naomi. They had Alek. They had Karen. They had everyone!

The cherry on top? It was directed by Steven Meisel.

This is the model of how anniversary ads should be done.