Friday, March 14, 2025

FMM: What a Ham(mond)

Back in the early 2000s - the time when my life was still as an expat in HKG - the commercial that was on everyone's lips was the Smooth-E series. 

This face wash commercial was novel back then because of the series format. The original campaign stretched to around 4 materials, and even had offshoots after that. The story was funny, the acting was superb, and the physical comedy was top notch.

Another thing that made this commercial memorable was the song that it used throughout the campaign. It was only some years after that I learned that this song was an old song from 1972, sung by a British singer named Albert Hammond.


"It never rains in Southern California" is such a cool title. Not only is it longer than the usual, but it feels random - which is why it's interesting.

And the fact that it's interesting is the precise reason why it's today's Friday Magic Madness song.

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