Monday, April 24, 2023
Candid Camera part deux
Monday, April 03, 2023
Working Student
In my decades in the advertising industry and the academe, I've experienced many cross overs. Simply put, I've had a lot of former students who have become work mates.
Some of my them have been colleagues in the same agency, suppliers for productions, even clients.
And here's a new addition to the list.
Last month, I had the cool experience to work with Jem as a commercial model for one of our recently launched materials.
Jem was my advertising students, and I remember her as one of the strategic and creative thinkers of her batch. Back then, I knew she'd end up in advertising. And she did, but instead of behind the scenes, she's right in front of the camera as one of the familiar faces in commercials.
Times like these make me so happy to be in the advertising profession.
Monday, March 27, 2023
Candid Camera
Friday, March 24, 2023
FMM: At last!
It was in 2019 when Keith told me about her wedding in the Philippines. They were planning to have a beach wedding in Bohol, and she invited me to attend. Immediately, I said yes.
The wedding was supposed to be in March 2020. Prichy and I were all set to go, even planning to be there a few days earlier. But of course, we know what happened on the 15th of March, 2020. Needless to say, the wedding didn't push through.
Fast forward 3 years later. It's March 2023, and Keith's wedding finally pushed through in Boracay! Still a beach, still has the same carefree and tropical vibe, still the same first letter of the island, still the same wonderful couple.
In celebration of this wonderful wedding, today's Friday Magic Madness is Etta James' 1960s classic, "At last."
At last! Keith and Kirby are married. Congratulations to the wonderful couple.
Wednesday, November 23, 2022
Abi there
Saturday, February 13, 2021
Zoomin' back
After almost a year, Becky convinced me (very easily) to go back to teaching.
But of course, the "new normal" mode of teaching is on Zoom!
I missed teaching. And while I miss teaching face-to-face in a classroom more, this is one step to doing that.
Let's zoom into the semester!
Sunday, March 08, 2020
Wonder Women
I’m fortunate enough to be raised by and around strong, accomplished and compassionate women.
From our Grandmothers, Lola Dita who handled the hectic life of being a General’s wife with such grace, to Lola Pining who was both a Mayor and Vice-Mayor and handled her posts with a combination of authority and maternal instincts.
To my Mom who raised 5 children with her strength of character and abundance of love. She showered us with motherly care and imbibed in us strong core values. A combination that raised 5 level-headed and value-laden adults. To my 2 sisters who are both pillars of strength of their families. And of our family. Giving themselves whole-heartedly and unselfishly, and raising their boys with a great respect for women. To my sisters-in-law who are able to handle being executives and mothers with equal excellence.
To my college friends: women who are wonderful mothers, accomplished Lawyers, Corporate Executives, Educators, Business Women, among many others. To the women of St. Scholastica’s College where I am fortunate enough to teach - administrators, Sisters, fellow faculty members who have a strong sense of leadership, mentorship, and continue to blaze the trail for our students. The same students who are now women leaders in various fields.
To the women in advertising who I work and worked with, as colleagues, former bosses and creative collaborators. They helped me better understand women with their insights, stories and friendship, This enabled me to be a creative guy who’s able to handle women’s brands for more than 2 decades and counting.
To all these women, you have my utmost respect, my unfathomable admiration and my profound gratitude.
Happy International Women’s Day!
Tuesday, January 08, 2019
Sisters and Students
Yesterday, I had the honor and privilege of running into 2 of my students - sisters - who I taught 13 years apart.
Nell was my student and thesis advisee in 2001. I remember traveling all the way to Vigan with them to supervise their thesis on "Tahanang Walang Hagdan." Since she graduated 17 years ago, I haven't seen her. Until today.
And I saw her with Marla, her sister, who was under the Advertising program which I coordinated.
Being with both of them in one photo is inexplicably cool!
Monday, January 07, 2019
From beside Orlando Suites to Orlando, Florida
Keith first became my student when she was in 2nd year. It was such a joy to handle their batch because they were filled with the best and brightest Mass Comm students.
I particularly remember Keith because she was a very insightful and creative student. And in advertising, these 2 qualities are important - knowing how to mine and understand insights, and translating it into creative work.
Aside from that, she was smart, kind-hearted, and from Bicol! Now that's a winning combination.
Before the 2018 ended, I had the wonderful opportunity to have lunch with Keith. In Orlando! Yup, after many years and thousands of miles, I had the opportunity to connect with her, and meet her husband.
Just like when she was a student, Keith remains that insightful, creative, smart and kind-hearted young lady from section 202A of SSC. And it's gratifying to know that she's using these qualities as she blazes a trail in digital marketing in Miami.
So, from the school beside Orlando Suites to Boi Brazil in Orlando, Florida, we've definitely come a long way.
And I'm sure this is just the beginning of an even longer, more fruitful career for Keith in the near future.
Saturday, November 10, 2018
Goodbye, Joe.
And it breaks my heart even more seeing this posted in school today.
Chelsea was one of my students in AVP. As a student, she was very intelligent, creative and full of ideas. She was always a bubbly presence in my class, and her output reflected that.
Another facet of Chelsea that I remember was her voice. She had this beautiful and soothing vocal quality that we'd hear whenever she'd do the VO of her productions. In fact, I told her that she should audition as a professional voice talent because she's a shoo-in.
Last time I spoke to her was during her batch's Baccalaureate Mass. And as fate would have it, that would be the last time.
Vaya con Dios, Chelsea. May you find the happiness and peace that this world wasn't able to give you.
Saturday, April 02, 2016
Leaving a hole
I'm not ready yet!
But it's still going to happen, ready or not. So, embrace it and make the most of it.
So what did we do? We headed to Hole in the Wall in Century City for one last get together with my Journalism class.
Great food and even greater company - that's the perfect way to end the semester.
Thursday, March 10, 2016
Sitting on the other side
After giving lectures on a weekly basis for the past decade, I must say it feels refreshing to be on the other side for a change.
Thursday, October 01, 2015
Star student
It's always gratifying for teachers to see their students make a mark in the world.
That's why I was very, very, very happy to see one of my students on TV today. Krista was my student since she was in her 2nd year, and it was easy to see that she was going to accomplish great things. I still remember her first group report, as well as her mid-term exams, and I remembered them because I was impressed by her thought process and quality of work.
Now, she's on TV, talking about thanking teachers on National Teacher's Day. How awesome is that?
Saturday, April 18, 2015
Student sightings
For a teacher, there's a great feeling of joy whenever you run into a former student. And the joy grows exponentially when you see the student succeeding in her chosen field.
That's why I was overjoyed when I bumped into Meg in GMA last week. She's doing well for herself as a copywriter in GMA's Creative Services Department. And I'm sure she has a bright future ahead of her in this field.
Sunday, February 22, 2015
Taking the cake
As we were wrapping up yesterday's lesson, they came up to me and gave me this cake in a bottle. It was Oreo Cheesecake, which is one of my favorites! And it came with this uber sweet note.
I really have the best - and sweetest - students.
Sunday, October 05, 2014
To teach his own
I've said this countless of times, and I won't tire of saying it again, teaching is its own reward.
No matter how hectic and tiring it is, seeing my students learn and grow makes all the hardwork worth it. And when I read notes from former students - like the one above - it makes it worth 100x more.
Happy Teacher's Day to all the hardworking teachers out there.
Wednesday, February 26, 2014
Rewarding
My Journalism students gave this to me when we were in Singapore. They handed it to me at the end of our Universal Studios trip, and I actually saw them checking out this Oscar trophy while we were going around.
I'm so glad I came back to teaching.
Sunday, February 23, 2014
The lost voice
Yesterday was the last lecture day for my CDA and FeaTech classes, and I was talking continuously - packing as much learnings and reminders as I could into the 3 hour lecture time. But I think I was talking too vigorously that by the time my second class ended, my voice was already breaking. And by my 3rd class, my voice was hoarse.
Despite that, the teacher in me prevailed and the lecture went on.
Saturday, February 08, 2014
Speedy Singapore
- Savor local food at KopiTiam
- Check out Bugis
- Look around Haji Street in Arab Lane
- Visit the Merlion park and Esplanade
- Eat dinner at Lau Pa Sat
Whew! That's 5 touristy things in a matter of hours.
This is going to be a very exhausting weekend.
Tuesday, February 04, 2014
How to terrain your students
With all the rocks, streams and sand we went through, we definitely had the adventure they were asking for.



















