If it ain't broke...

Saw the new logo of Ivory in SM today.

It's another redesign of the logo. The first one was sometime in 2013, and back then, it wasn't as nice as the original.

As a user of Ivory products since my childhood, I've grown to love and grown attached to the brand and notice little changes like this. 

I've said it before - their old logo was already great - simple, pure, no-frills. This new one doesn't have that same vibe. In fact, it feels a bit antiquated and old-fashioned. It also lost its sense of purity and simplicity.

Really. They should've left it as is.

Wash happened?

I went to the supermarket in search of my usual body wash, Simply Ivory Aloe. I've been using this for years already, and I've always been drawn to the simplicity of its packaging. It's very Ivory.

To my (unpleasant) surprise, they've changed the packaging! Now, it's a mix of green and white, and there's an unsightly aloe vera icon hogging the bottle. And to make matters worse, they've changed the font of Ivory as well. It's now a straightforward, sans serif font which lacks the warmth of the original.

Call me old-fashioned, but I still prefer the old packaging.