Fashion's Apfel climb

What's an extraordinary way to celebrate a fashion icon's 100th birthday?

With a collaboration with H&M, of course!

This Spring, Iris Apfel will be launching her collaboration with the fast fashion behemoth! And if we're basing the collection on her personality, then it's going to be huge, colourful and wild!

Just like how fashion should be.

Apfel of your eye

She's the poster-woman of ageless style!

Iris Apfel has always been fashion-forward. From her early days working in the iconic Women's Wear Daily (WWD), to their textile business, to her work as an interior designer, she always had creativity in her blood.

It's blood that flows until today as she continues to be an icon and beacon for fashion and style.

And today, she turns 100 years old. Yes, 100 YEARS OLD!

Talk about celebrating a century of style!