Elephant in the room. The mall, rather.

Apparently, South Korea's other fave eyewear brand is also in the Philippines.

Passed through Glorietta on my way to the 4As meeting and spotted this Blue Elephant kiosk in Glorietta 2. 

Aside from Gentle Monster, this is the other brand that Pinoys hoard whenever they go to Seoul.

There's some controversy surrounding these 2 brands, though. There was a time when Gentle Monster was suing Blue Elephant for copying their designs and selling it cheaper. Not sure what happened to that, but the fact that Blue Elephant is still around might be an indicator.

Guess they acknowledged the elephant in the room.