Elements of a celebration: The Invite

When we finally decided to have a celebration for my parents' 60th wedding anniversary, one of the first things Dad asked me was if I'd do the invite.

Of course I'm doing their invite!

Using my advertising background, my parents suddenly became clients and my role went from being their son to being their creative director.

Dad and Mom had different visions for the invite. Dad wanted something casual and fun, and his mandatory was a moustache graphic. Mom said that it was still a wedding, so it had to look elegant.

So, the brief was clear. Casual, fun yet elegant.

And after 3 studies, this is what they both approved.

Compared to their 40th and 50th wedding invite, this one is a lot more fun! And it captured what Dad and Mom wanted. 

Client approved!