It was one of the biggest accounts of Adformatix, and the agency was known for its iconic campaign, "The Gifted Child."
I'm fortunate to have seen that campaign come alive. From the 1st gifted child - Adam, until the many gifted children down the road. Each one had a unique story, a wonderful talent, and their common denominator - being gifted.
The most memorable batch for me was Kiko, James and Shaira. Even if the campaign is 30 years old this year, the commercial still plays in my head, and I'm still familiar with the copy of the ad.
Was at a shoot yesterday, and lo and behold, one of the gifted children was there.
Shaira is now a renowned fashion photographer. Her eye for visuals and her creativity in photography is acknowledged in the industry. Her name has been on everyone's lips and list since she started more than a decade back, and she's still doing what she does best.
It was great catching up with her, and we were both waxing nostalgic at the fact that her commercial came out 30 years ago.
That kind of longevity, now that's a gift!
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