Lime Time

Back in the 2010s, there was one US brand that was a go-to when it comes to shoes and accessories. Those who are familiar with fashion were also familiar with this brand. 

Piperlime was part of the GAP group of brands. They focused more on bags and accessories, and they carried hundreds of shoe brands - from designer labels to more pocket-friendly options.

They never had a store in Asia, but their website was there for us to peruse. Often, I'd check out products there, order them and have them delivered to a US address, and the products would find their way to MNL. Tedious, but worth it.

I'd also check out their stores when my travels would take me to the US. Their lime facade was hard to miss.

One time, they were even the sponsor for Project Runway's accessory wall. It was a sign of how serious they were in building their brand.

Alas, by 2015, the brand shuttered down both their on-line and off-line presence. 

And with that, Piperlime's story ended on a sour note.