Bocu Lifestyle is an odd brand.
It's one of the brands under Golden ABC, but it's their only brand that doesn't have a physical store. So, unlike Penshoppe, Oxgn, Regatta, Memo and ForMe that you can enjoy both online and in-stores, Bocu is something that you can only browse and purchase through their website.
In terms of their products and aesthetic, Bocu is very Japanese-Korean. They have a penchant for basic clothes with a twist. It can be something in the seam, in the construction, a detail on the sleeve - little things that elevate the basics.
I've been checking out their website for months now, but haven't really gone around to buying something.
That is, until last week.
Saw on their website that they had these Uniqlo & GU type of shirts, and thought I'd give them a shot. So, after adding a shirt to the cart, it led to adding another, and another, and another.
Until it ended up as this:
Yup, it's a big bag of Bocu!
I'm hoping their stuff is as great IRL as it is on their website.
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