Because of the pandemic, I feel bad for the sartorial geniuses who have collaborations with H&M this year.
Since everyone's at home and no one's really going out shopping - much more dressing up - these sartorial pieces aren't getting the attention they deserve. And of course, the sales that they were expecting to get.
Johanna Ortiz was lucky since she had a head start last December. But still, her full collection got caught in the pandemic, and that was a downer. In fact, I wasn't able to get that red eyelet dress that I was eyeing, and I'm not sure if it'll still be on the shelves by the time everyone's free and comfortable to go out.
But the ones that will follow, well, I'm not sure how well they'll be received. Which is a pity because they look very chic and very promising.
Sabyasachi x H&M, a collaboration with a leading Indian designer has vibrant colours and prints, coupled with loose and breezy silhouettes. This would have been perfect for summer.
Sandra Mansour x H&M, their first foray with a Lebanese designer - a female one at that - is very dreamy and romantic. The use of tulle reminds me of the recent Giambattista Valli collaboration, though this one feels more wearable.
Giuliva Heritage x H&M, a beautifully tailored collection from a famed Italian duo. Heck, when it comes to tailoring, you can beat the Italians. And looking at the look book, this collection is filled with crisp suits, pants, vests and more that will surely elevate work wear to a new, sartorial high!
If these collaborations don't move as fast as they expected it to, I do hope they keep them and re-introduce them when people are going out and shopping more. I'm sure people will snap them up when the opportunity comes.
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