Cinderella used to be the biggest and hippest place to buy clothes. Back in the 80s and 90s, the fashionable set would flock to Cinderella to catch the latest trends in fashion. They were seen as the brand that's super cool, super fashionable, and a must-have for everyone who wanted to look preppy and fashion-aware.
Inside their stores, you could find the coolest brands like Esprit, San Francisco, Seventeen, British India and Reno. They had the must-wear jeans, shirts and jackets. And they even had an exclusive Model's club which every teen wanted to be part of.
Among the retail stores in its class, they had some of the biggest stores. Their Glorietta branch had 3 floors, the one in SM Megamall had 2 floors, and the Ali Mall one had 1/4th of the floor area.
Then, the global fast fashion brands came in. Forever 21, H&M, Zara, Pull and Bear - that batch changed the landscape in fashion. As these brands grew bigger, Cinderella got smaller. Their merchandise started to become not-so-cool, and the fashionable set started to shy away.
By the 2010s, their stores became smaller, and their clientele, much, much fewer.
Last December, I went to Glorietta with Mark. The space where they had their 3 floor store was boarded up, and this is what was left of Cinderella.
Cinderella is now a small blip of a shop, selling evening wear which looks like overruns.
Don't get me wrong. I'm a guy who wore a lot of Cinderella, and I'm still hoping that they'll make a comeback and go back to the stature they had in the 80s.
Let's hope that happy ending happens.
1 comment:
So sad! Cinderella was the best place for "uso" clothes and accessories in the 80's to early 2000's.
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